Hey there 👋 I’m Colin, A Certified Direct Response Copywriter For E-Commerce
If you need email copy that won’t put people to sleep — and you do need it, if you want them to stick around, give you money, and tell the world about you and your products — I can help!
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Hey, the contact button is up there
It’s a purposely chosen ‘red button’ used to persuade
Oh, Looks Like You’re Skeptical 🧐
I guess I’ll have to work a bit harder and tell you who I am and why Im the best thing for you and your business.
But first, take a look at what some of my past clients have to say about me:
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Still Unsure?
This might help.
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I Will Get You Results
I’m a certified content marketer through Jon Morrow’s Smart Blogger CMC programme. I’m not saying this to toot my own horn, although it certainly is a feather in my cap, but more to reassure you that you’re in good hands.
Specialised In E-Commerce
I specialise in e-commerce and create persuasive and engaging copy that drives conversions and captures the attention of online shoppers. From targeted product descriptions to all email campaigns, including new product launches, I produce compelling sales copy that resonates with your target audience,
Experienced Marketer
I have over 20 years of experience tucked under my belt as a copywriter and marketer; I’ve seen it all and written even more! I have hundreds of published works on websites like Niche Pursuits and worked with entrepreneurs like Spencer Haws & Mushfiq Sarker.
Writing Diploma
I decided to pursue a professional qualification —a BA honours degree in Creative Writing in my 40s. From the business of writing to advanced storytelling, I have 10x my skills in the broad spectrum of writing. These skills are transferable to copywriting
Stress Levels Will Decrease
I know you’re busy; I know you worry about sales; I know you’re stressed. Imagine how you will feel when sales improve, your brand grows, and you have more time to be with your family and friends because you have hired the best.
You’ll Be On My Email List
My emails are entertaining, creative and full of expert advice and tips on how to get more traffic and sales to your E-commerce store. ( You don’t have to work with me to be on my email list; you can sign up below and here.
Frequently Asked Questions
What Services Do You Offer?
I offer email marketing services, web content and business growth coaching. All are written with copywriting triggers, creativity and a professional touch.
Each client receives the following:
Personalised Service: Customer service is second to none. You can expect unparalleled dedication and swift communication. I ensure every piece of copy is primed for success.
In-depth Research: Extensive research from my sources and customer client forms.
SEO Excellence: Stay ahead with cutting-edge SEO strategies tailored for 2025 and beyond.
Can you explain a bit more about your email service?
Absolutely! My email service focuses on crafting story-based emails infused with a creative writing flair. These engaging storytelling emails captivate your audience and naturally lead them toward a call to action.
I also specialise in writing comprehensive welcome series to onboard new subscribers, cart abandonment emails to recover lost sales, apology emails to maintain customer trust, product update notifications, and general newsletters to enhance customer engagement. This tailored approach keeps your customers interested, ensuring that your brand remains at the top of their minds while driving conversions.
Can you explain your experience with writing welcome series and onboarding emails?
Sure! I have extensive experience in developing complete welcome series that make lasting impressions. These emails typically include a warm greeting, crucial pointers to keep your emails in their inbox and out of junk, a brand introduction, and a unique value proposition. They aim to familiarise new subscribers with your brand’s story and offerings, ensuring they feel valued and excited about what’s to come. My onboarding emails guide subscribers smoothly through their new journey with your brand, enhancing their initial experience and setting the tone for future engagement.
Are You Aware of email Changes from Gmail & Yahoo?
Yes, from February 2025, Gmail and Yahoo have been changing how emails are delivered and can stop yours from getting through. For example, you are only allowed a few spam complaints before being banned, so you must follow the rules and new guidelines. All clients and subscribers will be versed in these rules, and I will show you how to avoid any penalties so your business can still thrive with email. It’s not difficult to do, but it is essential. You can sign up to my email list here to get a free copy. Without doing this, you’re in real danger of being banned from using email for your business.
How do you handle cart abandonment emails?
Cart abandonment emails are a critical component of e-commerce success. My strategy involves sending timely and carefully crafted reminders to potential customers who leave items in their shopping carts. These emails feature persuasive copy highlighting the abandoned items’ unique benefits, including social proof, and may offer incentives, such as discounts or free shipping, to encourage a purchase. By using engaging language and a clear call to action, I aim to recover potentially lost sales.
Are You Aware of email Changes from Gmail & Yahoo?
In addition to email campaigns, I create various e-commerce content, including product descriptions, landing pages, blog posts, and general social media content. Each piece is designed with SEO in mind, ensuring that your brand is appealing to your audience and optimised for search engines. My diverse skill set allows me to maintain a consistent brand voice across all channels, enhancing overall customer experience and engagement.
How Much Do You Charge?
When it comes to investing in your business, quality is paramount. Excellent copy should reflect your unique identity and drive results that justify your investment. My pricing is designed to offer exceptional value without breaking the bank—an ideal middle ground for businesses looking to elevate their e-commerce presence. However, these prices will rise in the future.
For blog posts, my starting rate is 20 cents per word. This ensures that your content is not just informative, but also engaging and optimized for search engines, helping you attract and retain customers effectively.
When it comes to email campaigns, I offer a comprehensive range of services tailored to meet your specific needs. Here’s a glimpse of how my pricing structures work:
- Welcome Series Emails: Starting at $150 for a three-part series. Each email is crafted to warmly onboard new subscribers, making them feel valued from the very first interaction.
- Cart Abandonment Emails: Priced at $75 per email, these impactful reminders integrate persuasive copy that boosts conversion rates and recovers lost sales by creating urgency and highlighting product benefits.
- Product Update and Newsletter Emails: For these engaging communications, I charge $100 per email. This includes not only updates about your latest offerings but also engaging stories and insights that keep your audience excited and informed.
- Apology Emails: For thoughtful and impactful apology messages, I offer pricing starting at $75. These emails are designed to rebuild trust and demonstrate your commitment to customer satisfaction.
I’m committed to delivering copy that resonates, engages, and converts. Together, we can create compelling narratives that will elevate your brand, nurture customer relationships, and drive sales—because your success is my priority.
How Much For Business Growth Coaching or List management services?
Business Growth Coaching: My coaching sessions focus on unlocking your business potential and developing actionable strategies for sustainable growth. I charge $100 per hour for these comprehensive sessions, which are designed to empower you with the knowledge and tools needed to tackle your unique challenges. Each session involves a deep dive into your business model, market positioning, and growth strategies, yielding personalised insights that can drive results. Together, we will explore everything from refining your value proposition to optimising customer acquisition and retention strategies, ensuring you have clarity and direction for your business journey.
Email List Management Services: My email list management services are priced every month to provide ongoing support and email copy. Here’s a breakdown of what you can expect:
- Basic Package – $350/month: This includes one broadcast email per week of your choice. This will be written and sent to you by email, or I can log in and do this for you.
- Advanced Package – $600/month: This includes all the features of the basic package, plus the creation of tailored email campaigns, automated sequences (like onboarding and cart abandonment), and A/B testing to enhance engagement. You get two emails per week.
- Premium Package – $1000/month: This comprehensive package includes everything outlined above, along with strategic consultation on content, audience insights, and quarterly reviews to fine-tune your email marketing strategy.
Together, we’ll create a roadmap for success—whether through coaching that inspires action or email strategies that convert leads into loyal customers. Sidenote: I can’t guarantee places for list management services as I write all copies myself. You may have to wait a few weeks or longer as I give loyalty to recuring customers.